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Research papers

Global research

This paper provides marketers and researchers with a greater understanding of response tendencies and the interpretation of market research across Latin American countries. It also considers cost trade- offs of testing in smaller markets and presents...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Author: Leah Robinson
Company: Nielsen
June 15, 1999
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Citation

Robinson, L. (1999a, June 15). Global research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/global-research